About Us
Fashion can be gentle
To Earth, to people, and to culture
At URLI, we create consciously crafted clothing rooted in natural dyes, thoughtful design, and cultural meaning — made for modern everyday living.
Vision
To build a thoughtful fashion ecosystem that values people, the planet, and longevity over excess—where heritage and modern sensibility meet across fashion, home, and culture.
Our Story
URLI began with a memory — the Urli bowl in my grandmother’s kitchen. A vessel of warmth, beauty, and celebration, it symbolized togetherness and meaning in everyday life.
Inspired by this legacy, I wanted to create a brand that brings culture, craft, and consciousness together.
With over two decades of experience in design and product creation, I witnessed how fast-paced fashion often overlooks what truly matters — people, culture, and the planet. URLI was born from a longing for something more mindful: clothing that respects nature, honours heritage, and embraces modern sensibility.
Thoughtfully Made
Fashion today places immense pressure on natural resources, contributes to pollution, and generates excessive waste — with millions of textiles ending up in landfills each year.
That’s why we create in small batches, following a mindful approach that reduces overproduction and encourages thoughtful consumption. We consciously source fabrics and materials, choosing natural, organic, and recycled options wherever possible, and work with partners who align with our values.
Even our trims are intentionally left unbranded where possible, allowing them to be reused and extending their life beyond a single garment.
Designed to last, each piece reflects care for both people and the planet.
👉 To know more about our eco impact, click here.
Connecting with You
URLI is a shared journey.
We invite you to be part of our story — to wear with meaning, live more consciously, and celebrate culture in everyday life.
Whether you’d like to share your thoughts, ideas, or simply say hello, we’d love to hear from you at hello@urlihouse.com.