About Us

At URLI, we believe fashion should hold meaning, not just a label.
Inspired by the traditional Urli bowl, we design pieces that are timeless, rooted yet contemporary, and kind to the earth.

Mission
We create eco-conscious fashion that respects nature, supports artisans, and minimizes waste — while celebrating culture and conscious living through naturally dyed apparel and sustainable design.

Vision
To make mindful fashion the global norm — with URLI as a leading voice, connecting heritage with modern sensibility across fashion, home, and culture.

Our Story
URLI began with a memory — the Urli bowl in my grandmother’s kitchen. A vessel of warmth, beauty, and celebration, it symbolized togetherness and meaning in everyday life. Inspired by this legacy, I wanted to create a brand that brings culture, craft, and consciousness together.

With over two decades of experience in design and product creation, I had witnessed how fast-paced fashion often overlooks what truly matters — people, culture, and the planet. URLI was born out of a longing for something more mindful: clothing that respects nature, honours heritage, and embraces modern sensibility.

How We Create
Every piece is made with intention. Did you know that around 85% of textiles end up in landfills? Fashion today puts pressure on water, pollutes the environment, and harms ecosystems.

That’s why we create our products in small batches, following a mindful approach that minimizes overproduction and waste — fashion that respects the planet.

We work with partners and artisans who share our values and commitment to thoughtful production practices. We source our fabrics and materials consciously, use natural dyes where possible, and design every garment to last. Each piece is made with care for both people and the planet.

👉 To know more about our eco impact, click here.

Connecting with You

This a shared journey. We invite you to be part of our story — to wear with meaning, to live more consciously, and to celebrate culture in everyday life. We’d love to stay connected. Whether it’s to share your story, ideas, or simply say hello — write to us at hello@urlihouse.com.