Our Story

Welcome to Urlihouse, where Purpose meets Fashion!

URLI - A traditional festal bowl from my grandmom's kitchen, a symbol of  aesthetics, family and celebration. Inspired by this legacy, URLI was born to create beautiful, everyday pieces that celebrate the diversity of global cultures. But that's not all—we’re fashion with a purpose, crafting everyday essentials with the planet in mind.

How we started

With over two decades of experience in design and product creation across Indian retail and international markets, I've witnessed the fast-paced nature of the fashion industry. Amidst the hustle, there has been a yearning for something more meaningful. This desire led me to embark on a journey to create clothing that not only reflects personal style but also serves a greater purpose. Our focus is on creating timeless designs and high-quality pieces that never go out of style, helping you save money and have low environmental impact.

How we make What we make

Every purchase, big or small, has a footprint!

Around 85% of all textiles produced by the fashion industry, end up in landfills. The current fashion system puts pressure on valuable resources such as water, pollutes the environment and degrades ecosystems.

Therefore, at URLI, we work with print on demand suppliers committed to sustainability. We only produce items once we receive an order. This eliminates the need for overproduction and minimizes textile waste that ends up in landfills

We partner with like-minded organizations that share our commitment to a healthy planet and follow responsible production practices. We source our products consciously, ensuring their origin is clearly labelled for your transparency

To learn more about our sustainable approach, click here

 And where we want to go

Our aspirations don't end here. Rooted in India and driven by passion for art and handmade fabrics, we aim to bring the unique beauty of handloom textiles to the forefront. Not just for their aesthetics, it's also about empowering artisans, preserving sustainable practices and the cultural heritage. We source these textiles carefully to ensure they seamlessly fit into modern life. It may seem like a lofty goal, we believe in taking one step at a time, knowing each small step takes us closer.

Connecting with you

At URLI, we value connection and collaboration. We invite you to share your stories, your experiences, and your feedback with us. Your input not only enriches our journey but also inspires us to create clothing that resonates with you on a deeper level. Get in touch with us at hello@Urlihouse.com. We're eager to hear from you and excited to translate your stories into our clothing.

Warm Regards,

Urli Team